Freelance Marketing Specialist
DhuMall, Honduras

Job Title: Marketing Specialist

Job Summary:

A Marketing Specialist that keeps an eye on marketing trends and collaborates with companies to generate advertising campaigns, pricing mechanics that are based on demographic data, and targeting specific customers.

Responsibilities:

• Performs market research and find answers about consumer requirements, trends, and habits
• Developing ideas and brainstorming for creative marketing campaigns
• Full support in inbound and outbound marketing activities and establishing expertise in various areas from advertising, events planning, content development, and execution.
• Liaising with external vendors to organize promotional events and campaigns
• Working hand in hand with marketing and other professionals to coordinate marketing efforts and brand awareness
• Construct, plan, and execute initiatives to reach the target market through appropriate channels (email, social media, TV, print etc.)
• Assists in analyzing marketing data (conversion rates, campaign results, traffic etc) to be able to shape future marketing strategies
• Meet with clients to determine what they prefer and what they want to achieve

• Understanding of traditional and digital marketing elements such as SEO, social media and other market research methods
• Evident experience in marketing data analytics and tools
• Profound computer skills such as MS Office, marketing software (CRM, Adobe Suite etc) and applications like Google Adwords
• Excellent writing and communication skills
• Commercial attentiveness with a creative mind
• Degree in Marketing, Communications or equivalent

Job Rewards and Benefits